Your brand.
Front page.
We design and deploy mission based editorial campaigns built on defensible research and positioned for real coverage.
We design and deploy mission based editorial campaigns built on defensible research and positioned for real coverage.
We work on a project basis. Each campaign starts with original research designed to give journalists a genuine story — not a brand announcement.
Journalists need a hook. Original research gives them one – a statistic, a finding, a tension they can build a story around.
Data creates editorial distance. Sensitive topics are easier to cover when there's a study to report on. The research is the news; your brand is the credible source.
Coverage compounds. A placed study gets cited, shared, and referenced. It becomes a long-term credibility asset – not a one-day press hit.
Mainstream reach matters. Consumer trust, investor attention, retail conversations – all move when your brand appears in the press people actually read.
Financial Times · BBC · Bloomberg · Reuters · The Guardian · Forbes · The Economist · Handelsblatt · Die Zeit · Süddeutsche Zeitung · Politico · TechCrunch · Wall Street Journal · New York Times · Sky News
Orlando Brueckner
General Manager – Head of Client Success & Journalist Outreach
Spots the story hiding in the numbers before the data collection even starts. Orlando works with clients to identify the research angles most relevant to their niche – the ones journalists are actively looking for a reason to tell – then shapes the data collection around them.
Azmat Hunzai
Head of Data Science & Research
The analytical backbone of every PrimeSpot mission. Azmat designs the methodologies, runs the numbers, and stress-tests every finding before it reaches a journalist’s inbox. His rigour is what lets clients say “the data shows” and mean it.
Tell us about your brand, the topic you want to own, and the publications you want to be in.
